It's the same with SISLEY's poster. The "Emperor's New Clothes" in the title does not refer to new clothing, but rather to SISLEY's famous cosmetic products (skin care?). With it, it's like having the most considerate and close-fitting new outfit, giving you the confidence to freely show yourself!
B.H. is just puzzled here - for such a big-name brand, why are the models so ordinary? If they're going to hire models, they should find ones with hotter figures~ Aesthetically speaking, it's quite a failure.