Lagom 09 Autumn/Winter "Equilibrium" Men's Wear Release Fashion CLOshow Simple Life

On September 10, the Swedish brand Lagom released its "Equilibrium" series of men's autumn and winter clothing. This collection blends Nordic melancholy with American gangster culture, and in terms of color selection, it transcends the usual seasonal changes, aiming to provide a comfortable and simple side to life.

Lagom is a Swedish brand and also an authentic Swedish word, meaning "not too much, not too little, just right." This word is often used in everyday Swedish life. The design philosophy of Lagom aligns with this word, pursuing a balance between exaggeration and mediocrity. It incorporates local cultural characteristics and geographical environmental factors from Sweden. The features of this season's autumn and winter collection can be summed up with a Chinese advertising slogan: "Simple but not simplistic."