On the morning of July 2, 2009, Mingshuke (a famous shoe warehouse) welcomed a group of talented men and women from the B2C world. They originated from Taobao, each possessing unique skills. Among them were the renowned Taobao Chief Operating Officer, nicknamed "Xiaoyaozi," leading the Taobao heroes, including Director Bu Hua of the Brand Advertising Center, Director Zi Cheng of the Merchant Platform Division, Director Hai Kuo of the Fujian Branch of the Brand Advertising Center, Manager Duan Meng of the Merchant Platform Division, Manager Ruo Lan, and Manager Fang Fang, etc. All these elites personally visited Mingshuke to discuss strategies for the market.