Billionaire Boys Club Ice Cream has recently been gaining significant exposure in print media. First, it was featured in New Order Issue 2 with mixed-race models, showcasing a diverse take on the BBC look against simple backgrounds. In the latest issue of honeyee.mag Vol.9, Pharrell Williams, the brand's creative director, personally demonstrates the new season's BBC & Ice Cream collection. Therefore, those who are interested can fully experience the series firsthand.