Low-price car rental is the easiest way to meet consumers' actual needs!

by manyouzhe on 2012-02-28 11:56:33

According to the death penalty enforcement order issued by the Supreme People's Court, the Nanyang Intermediate People’s Court lawfully executed the death penalty on defendants Jia Haiwen and Li Zhongyang and other criminals. Other members of the criminal gang were sentenced to fourteen and fourteen and a half years in prison respectively. Thus far, all the members of the crime syndicate that roamed through six counties of four cities including Zhengzhou, Luoyang, Nanyang, and Sanmenxia within one month under the pretense of renting cars to commit four robbery and murder cases have been severely punished by the law.

Regarding this, relevant person in charge of Zipcar said that through analyzing the psychology of consumers, Zipcar learned that low price car rental can satisfy the actual needs of consumers most easily. Moreover, reasonable prices are also one of the reasons why Zipcar maintains a stable rental rate. The “first day free for first-time renters” promotion currently being implemented by Zipcar allows new members to rent a car for the first time without paying any rent for the first day, fully enjoying the fun of car travel. The “hot models, super value experience” discount puts over ten of the hottest models on the market at extremely low prices before the eyes of consumers. Some economy promotional cars' daily rent has even reached the level of 50% off, giving more surprises and benefits to old customers.

According to Mr Zhang's introduction, last December 11th, due to company need, he rented a car from a car rental company called "Satisfied Car Rental" on Fuhe Middle Road. "The result of our negotiation was a daily rent of 250 yuan with a deposit of 2000 yuan," Mr Zhang said. He took the car away on the evening of December 11th and returned it on the 12th or 13th after using it for one day. "Since I didn't carry the receipt with me when returning the car, the person in charge of the rental company said they would return the deposit after I provided relevant tickets." Mr Zhang said that the current situation of car rental in Nanchang is that after the renter returns the vehicle, the full deposit cannot be refunded immediately. A deposit of 500 yuan must still be held. After two months, if the rental company confirms there are no violations, the deposit will be fully refunded. "Because I was busy with work and considered that I had the receipt, I originally thought I would handle it together after two months. But what I didn't expect was that when I asked for my deposit, the boss of the rental company said that the deposit had already been returned to me." Mr Zhang said, "I still have the receipt, how could the rental company possibly refund the money to me?"

Huge investment and low profit inevitably leads to enormous financial pressure on car rental companies. In 2010, Zipcar spent hundreds of millions of yuan to purchase 6600 vehicles at once. In 2011, it originally planned to invest billions of yuan to purchase 25000 vehicles. This plan was later scaled back. Especially since spring 2011, Zipcar's speed of purchasing cars has significantly slowed down, showing its financial pressure clearly.