With the development of the IT industry, most enterprises today (such as banks) use software for management. So, what kind of services can software-based management provide? It offers high-quality, low-cost services centered around customers. For example, bank ATMs are controlled and managed through software. The benefits of bank ATMs are well-known to everyone.
In recent years, the booming car market, especially the arrival of the private consumption era for sedans, has also led to rapid development in the entire automotive service industry. Currently, China's automotive service industry grows at a rate of 40% annually, and the vast market prospects will undoubtedly lead to an investment peak. So, how can one secure a foothold in the competition? First, by improving one's own operational management capabilities. Then, what kind of services can management software provide in the car beauty industry? Can it enhance the management of car beauty shops? Let’s briefly analyze this below!
The key point of competition in the car beauty industry lies in service; retaining customers is essential to establishing oneself in the car beauty industry. First, there must be transparent service processes:
A series of transparent and standardized "customer systems" should be established in business reception. When customers arrive, salespeople will immediately approach them, enthusiastically answering various questions and consultations, making basic judgments about the causes of car malfunctions, and carefully observing and analyzing customer preferences and consumption psychology, thereby recommending appropriate car accessories or decorative services to customers.
Before the service, write down the current condition of the car on the car service form, the customer's requirements for car accessories, the recommended car service content that has been confirmed by the customer, and inform the customer of the service process and their relevant rights. Depending on the actual situation, other service items can also be recommended to the customer. If the customer declines, they should not be forced.
During the service, with an attitude of being fact-based and responsible, record the reasons for the car's malfunction on the service form. If the car owner is watching, the staff should introduce the product functions and maintenance knowledge to them. During the operation, ensure that actions are efficient and streamlined without unnecessary delays, and closely connect each step. Replacement of major, high-value car parts requires customer confirmation.
After the service, provide the customer with a detailed repair list so they have a clear understanding of the issues with their beloved car and how they were resolved. Based on the condition of the customer's vehicle, provide reasonable maintenance suggestions. Follow up with a phone call within a certain period.
The pre-service and during-service steps mentioned above are generally achievable in beauty shops, but after-sales service is the key. Customer care and post-sale follow-ups are crucial.
1. How many new customers do we need to follow up with today for new customer care?
2. How many customers haven't come for a long time and need follow-up?
3. Which customers' membership cards are about to expire and need follow-up?
4. Which customers need follow-up for car maintenance reminders?
5. Which customers who made reservations for today need follow-up for confirmation?
6. Which customers' cars have exceeded the expected completion date and still haven't been completed, requiring follow-up to soothe and explain?
7. Which customers' cars have been completed but the customers haven't picked them up yet?
In general, when a beauty shop first opens, these services may be manageable manually. However, as the number of customers increases, software management can significantly improve service efficiency. The CEO of Kerry Software, based on his own car beauty shop, combined with management experience in the car beauty industry, as well as technical personnel's on-site investigation and demand analysis, has custom-developed a set of car beauty management software under the Kerry brand. This software clearly divides responsibilities among different positions, including the front desk workstation, customer service workstation, warehouse workstation, procurement workstation, sales workstation, finance workstation, and manager workstation. Kerry Car Beauty Management Software provides a wide range of functions for the car beauty industry, such as car accessory procurement, sales, inventory, financial management, membership card management, front desk cash register, and follow-up reminders.