The most recent distressing experience regarding car rental happened 3 days ago, on February 20th. "My friend and I were going out to run some errands, we had many places to go, so we decided to rent a car for the day." Afterwards, Mr. Yang went to a car rental shop in Nanping. He rented a new Chevrolet Sail, manual transmission, with a daily rental fee of 98 yuan. Subsequently, he also paid a deposit of 3000 yuan, a handling fee of 10 yuan, and basic insurance fee of 20 yuan.
Enhancing advertising effectiveness and deepening brand recognition is the most direct effect of "endorsement". However, when choosing an endorser, one cannot be overly eager for quick success, especially regarding the spirit and values that the endorser represents, which must align with the company's intended message; otherwise, not only will it fail to successfully build momentum, but it may also cause a crisis due to the negative effects associated with the endorser. car.wodingche.com
On February 10, 2012, Car Express Car Rental created a cartoon character based on its own brand characteristics to advocate green and shared car rental travel methods. This cartoon image is friendly and confident, with a robust gait, and conveys the enthusiasm, bravery, and diligence of Car Express people through its expression. More interestingly, this cartoon character points forward, carrying the banner of "one price," striding towards people, vividly portraying the advantages of Car Express car rental. Within seven days, Zoomcar announced its endorsement plan, appointing actors Zhang Fengyi and Edison Chen as spokespeople for their business car rental and leisure car rental services respectively. intercar.wodingche.com
Currently, P2P car rental service providers have begun small-scale territorial disputes. RelayRides, funded by General Motors (General Motors), is a service similar to Wheelz. RelayRides enhances its capabilities by integrating the OnStar in-vehicle communication system. To date, the service has secured $13 million in funding, with investors including Google Ventures, August Capital, and Shasta Ventures. Another competitor of Wheelz—Getaround—has raised $5 million in funding from Redpoint Ventures, General Catalyst, CrunchFund, and other investors. For more car rental booking information, please visit the car rental website: www.wodingche.com