The customers of car beauty shops are generally within a fixed area, with little mobility. Therefore, adopting a membership system can lock in the consumer base and gradually expand this group. Nowadays, most car beauty shops have adopted the membership system, where members can use their cards to consume in the shop and enjoy certain discounts. However, as the number of members increases, how can we make customers return? Post-sale customer follow-up plays a crucial role. But how should customer follow-ups be implemented? Below, let's take a look at the key points of customer follow-ups:
① How many new customers do we need to care for today?
② How many customers haven't come for a long time and need follow-up?
③ Which customers' membership cards are about to expire and need follow-up?
④ Which customers' maintenance is due and need maintenance follow-up?
⑤ Which customers have made an appointment for today and need follow-up confirmation again?
⑥ Which customers' estimated completion date has exceeded but not completed, requiring customer reassurance and explanation?
⑦ Which customers' cars are finished but they haven't picked them up yet?
To achieve all the above points, it's not difficult to solve manually when there aren't too many members. However, as the number of members gradually increases, achieving these points will require a lot of manpower and resources. The Kerry Software Technology team analyzed the needs of car beauty shop customers and custom-developed a set of Kerry Car Beauty Management Software, which can effectively solve the problem of customer follow-ups. Let's take a look at how the Kerry Car Beauty Management Software specifically implements customer follow-ups and membership management.
1. Today's Reminder
Reminders for customers who need phone follow-ups today, reminders for maintenance expiration, commercial insurance expiration, vehicle inspection expiration, compulsory insurance expiration, driver's license renewal expiration, driver's license clearance expiration, customer birthdays, and maintenance date reminders. This can effectively implement customer care and increase the rate of returning customers.
2. SMS Management
Set SMS follow-up days and maintenance cycles by product and service items, and the system automatically sends out SMS follow-ups. It also automatically generates the time for phone follow-ups.
3. Points Management
When members make purchases, they earn points based on their consumption, which are then accumulated. After obtaining a certain amount of points, members can exchange them for gifts provided by the car beauty shop, such as car maintenance products.
4. Follow-up Tracking
The system automatically generates records for follow-ups needed today, incomplete follow-ups, completed follow-ups, overdue incomplete follow-ups, etc., making it convenient for management. Additionally, it can generate records based on follow-up situations, such as required assistance, self-handling, non-renewal, invalid phone numbers, unanswered calls, rejected calls, deactivated phones, and successful follow-ups.
Finally, the improvement of car beauty shop management systems and the efficiency of post-sale customer follow-ups can help car beauty shops stand firm in fierce competition.