Market segmentation by price can roughly divide the large and medium-sized bus market into high-end buses, mid-to-high-end buses, mid-to-low-end buses, and low-end buses. Buses priced at 9 million yuan (including 9 million yuan) or more are considered high-end buses, with target markets mainly including long-distance passenger transport over 300 kilometers (including high-end sleeper buses), high-end tourism at prestigious scenic spots, and extra-large public transportation in major cities. This segment generally accounts for a small proportion, representing 2.07% of total sales of large and medium-sized buses in 2011. Buses priced between 3 million and 9 million yuan are mid-to-high-end buses, with target markets mainly including medium to high-speed passenger transport under 300 kilometers (including mid-range sleeper buses), high-end tourism at mid-to-high-level scenic spots, large and some extra-large public buses in medium to large cities. This segment generally accounts for a larger proportion, representing 64.7% of total sales of large and medium-sized buses in 2011. Buses priced between 3 million and 2 million yuan represent the mid-to-low-end bus market, with target markets mainly including medium to low-speed passenger transport between 50 and 100 kilometers, tourism at mid-to-low-level scenic spots, and public transportation in small to medium-sized cities. This segment accounted for 24.7% of total sales of large and medium-sized buses in 2011. Buses priced below 2 million yuan are low-end buses, with target markets mainly including rural passenger transport and suburban public transport. This segment generally accounts for a smaller proportion, representing 8.57% of total sales of large and medium-sized buses in 2011. The mid-to-high-end bus market priced between 3 million and 9 million yuan has the highest market share and the largest sales growth among all segments, serving as the backbone of the large and medium-sized bus market in 2011.
### Mid-to-High-End Bus Market Priced Between 3 Million and 9 Million Yuan
The regional distribution of this market is imbalanced, with the market concentration of the top 10 mainstream regions nationwide reaching over 60%, but showing signs of decreasing compared to last year, thereby increasing opportunities in other regions. Guangdong is the region with the largest decrease in market share, while Hunan is the region with the largest increase in market share. Except for the financial crisis in 2009, the mid-to-high-end bus market priced between 3 million and 9 million yuan has been growing annually in other years.
The annual sales volume of mid-to-high-end buses priced between 3 million and 9 million yuan in each price segment shows an inverse relationship with the size of the price range: the higher the price, the lower the sales volume; the lower the price, the higher the sales volume. The large and medium-sized bus market priced between 3 million and 5 million yuan saw the largest increase in 2010. The large and medium-sized bus market priced between 5 million and 7 million yuan is most sensitive to market conditions, while the large and medium-sized bus market priced between 7 million and 9 million yuan is least sensitive to changes in market conditions. Mid-range buses priced between 3 million and 5 million yuan mainly correspond to products in the 8 to 11-meter range, targeting medium to high-speed passenger transport and tourism markets with travel distances between 100 and 250 kilometers, as well as some group shuttle markets within 100 kilometers, mainline public transport in large and medium-sized cities, and some small to medium-sized business reception vehicles.
Buses priced between 5 million and 7 million yuan mainly include products in the 10 to 12-meter range, targeting medium to high-speed passenger transport and tourism markets with travel distances between 200 and 350 kilometers. They occupy a relatively large proportion. Some mid-to-high-end tourism models also feature advanced exterior design, comfort, and safety. Tourist buses in this price range are generally purchased more by large and medium-sized tourism companies, while small and medium-sized tourism companies purchase fewer due to limited economic strength and restricted tourist routes. Group buses in this price range are mainly purchased by foreign enterprises in major cities, while general small and medium-sized enterprises purchase fewer. Public transport mainly includes mainline buses in large and medium-sized cities, as well as hybrid-powered buses currently undergoing demonstration operations.
Buses priced between 7 million and 9 million yuan mainly refer to products in the 11 meters or above range, with key components of the power module partially imported. They target high-speed passenger transport and tourism markets with travel distances over 250 to 400 kilometers, occupying a relatively small proportion. In the public transport market, buses in this price range mainly include extra-large public buses in some major cities and hybrid-powered buses over 10 meters currently undergoing demonstration operations, mainly distributed in key new energy bus demonstration operation cities such as Guangzhou, Shenzhen, Hangzhou, Hefei, Shanghai, Beijing, Chongqing, and Wuhan.
In the mid-to-high-end bus market priced between 3 million and 9 million yuan, the passenger transport market share is the largest, and the group vehicle market share is the smallest. Both passenger transport and group shares have decreased, while public transport and tourism shares have increased. The year-on-year sales growth in each细分market, such as passenger transport and public transport, is relatively balanced, fluctuating around 10%.
### Export Market in 2011
According to statistics, out of nearly 29,000 exported buses from January to December 2011, mid-to-high-end buses priced between 3 million and 9 million yuan accounted for nearly 50% of the market, reaching 49.53%. The export quantity reached 14,313 units, with an increase of 88.7% compared to the same period in 2010, becoming the main force driving the growth of the mid-to-high-end bus market in 2011. In 2012, the sales volume of mid-to-high-end buses is expected to grow by 10% to 15% based on 2011, with growth rates basically flat or slightly higher compared to this year. This remains the most demand-potent segment in the large and medium-sized bus market, with a total volume potentially reaching around 160,000 units.
Hubei Jiangnan Dongfeng Special Automobile Co., Ltd. is a designated production factory by the National Development and Reform Commission, the only fire truck production qualification manufacturer in the "Capital of Special Purpose Vehicles" approved by the Fire Bureau of the Ministry of Public Security, and a supporting modification plant of Dongfeng Motor Corporation. The company mainly produces and sells various types of products such as fire trucks, tow trucks, aerial work platforms, wing-opening box-type transport vehicles, water sprinklers, fuel tankers, chemical liquid transport vehicles, flatbed transport vehicles, mobile power vehicles, garbage trucks, etc. All models have been listed in the national announcement directory, obtaining ISO9001-2000 quality management system certification, and product CCC certification.
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