Essential knowledge for opening a car beauty shop! Is it better to franchise or do it yourself when opening a car beauty shop? There are many such questions online, with various answers, few of which are positive and many of which are negative. This can be very confusing for those who really want to invest in this industry, especially for those without rich work experience, making it difficult for them to make the right judgment.
Nowadays, there are generally two ways to enter the car beauty industry: franchising and doing it yourself. The dazzling array of franchising brands on the current market leaves investors unsure how to choose, but doing it yourself makes you feel insecure. Many people who consult us have the following concerns:
1. What about the products and equipment?
2. What about the technology?
3. What about the operation?
4. What if I've never worked in this industry before?
We will address these issues one by one in later releases. Today, we will mainly discuss four essential points of knowledge for opening a car beauty shop.
ZT found through investigations that many friends who want to open a car beauty shop always face such problems: Should we franchise? Or should we do it ourselves? Before answering these questions, let's first look at how some successful domestic car beauty shops operate (real cases).
1. Surpass competitors quickly with professional and detailed car washing services
We often say that competition among homogeneous products only results in quantitative changes, while competition among non-homogeneous products leads to qualitative changes. According to our ZT findings, almost all car franchise companies provide similar products and services to their franchisees. For example, car washing is a standard service provided by most car beauty shops. From the current situation of car washing products and operational processes in various stores, the quality of washing is basically the same, with no essential differences. How can we stand out in the competition? It mostly comes down to the service during car washing, including the actions during washing, the placement of equipment, and the service itself. The key is still in the details. We often say that when two identical stores appear at the same time, the one that pays attention to the details succeeds. By strengthening the car washing process and details, as well as unifying professionalism, the store’s car washing traffic can increase by 40%. People who have worked in this industry know that every additional car washing customer means another sales opportunity for other services. Therefore, breaking away from homogeneity is the key to success for car beauty shops.
Overall, the technical difficulty in the car beauty industry generally increases in the order of car washing, beautification, decoration, and modification. The fastest way for car beauty shops to gain a competitive edge is for those who want to open a store to adjust their business focus based on the competitive landscape of the local market and data obtained from market research. Our suggestion is to determine whether to open a specialized store or a traditional store based on data obtained from market research. The services and products of competitors, as well as the scale and positioning of the store, will determine whether your future store will make money and surpass others.
2. Establishing a local market with advantageous products
Basically, all domestic car beauty franchise headquarters have their own branded products and service systems. As mentioned earlier, more than 70% of chain enterprises in China provide similar products and services. In the increasingly competitive environment of car beauty shops, having good and distinctive products determines whether your store has a killer feature. Therefore, we suggest that friends who want to enter the car beauty industry and consider franchising should carefully examine the products and services rather than just the sample stores designed by the headquarters. Instead, they should investigate real stores in actual operations, requiring long-term investigation of the store's operating conditions. The ZT team suggests that before joining, you must see the successful stores of the headquarters, check whether the products and services used in the store have been recognized by car owners, and consider the car owners' suggestions. (This process will take a long time, but it is crucial for your investment), because the key is whether a good product suits the car owner. If even the car owner doesn't recognize the product, then the local car owners won't recognize it either.
3. Building brand effect through service
Regarding the current car beauty market, strictly speaking, there is no truly meaningful brand in the Chinese market yet. Some brands suit the local area, while others don't. Because China's car consumers are currently primarily new car buyers, they are still in a vague stage regarding post-market products and services. Customer loyalty to brands has not yet formed, and brand reputation needs time to accumulate. A new store takes 1-2 years to establish its brand. Car owners in any place need to evaluate the brand from multiple aspects, including service, products, and image. This is a long-term process, not something established on the day the store opens. Brands need to be built up themselves, regardless of whether they are international or domestic brands, franchised brands or self-created brands. They all need time for car owners to recognize your brand. No matter what kind of brand you build, you need to focus on shaping the brand around aspects like store image, store service, and store products. You should never rely on a so-called famous franchise brand to lower your service and product quality, which would be suicidal behavior. Therefore, for car beauty stores, the brand effect needs to be shaped by service, and this process will be a long one.
4. Enhancing store management and standardized services
Generally speaking, after a store starts normal operations, its operational costs are relatively stable. Compressing operational costs by controlling various expenses has limited space and can easily lead to reduced service quality and employee efficiency. Achieving more sales under the same marketing cost and fixed store expenses means lower store costs. However, most car beauty store owners usually lack prior experience in this industry, and store management and operations are unfamiliar to them. The services and products in the car aftermarket are very chaotic, and it's easy for car beauty practitioners to lose direction during the store-opening process. Therefore, a mature marketing model and the ability to train in marketing significantly influence the profitability of a car beauty store after it opens. Currently, domestic car beauty franchise headquarters can promise store training and product technology marketing training, and many franchise headquarters also offer various supports to help franchise stores enhance their store performance. However, in practical operations, the results often fall short of expectations, and a unified management model isn't suitable for the car beauty industry. At present, no real headquarters has achieved true chain management. As the car beauty industry continues to develop, institutions specializing in car beauty management training will drive the development of the car beauty industry. As car beauty store practitioners, while understanding the car beauty industry, they should also continuously learn about car beauty store management knowledge and regularly train their employees to enhance the store's operational capabilities, allowing their store to develop rapidly.
Source: http://www.qcmrrc.com/qicherencai/news/20111102103753.html