2011 Latest Auto Beauty Investment Entrepreneurship Plan - Auto Beauty Recruitment Blog - NetEase Blog

Here, I would like to share with everyone an article about the latest investment and entrepreneurship plan for car beauty services and how to choose a location for a car beauty business. I hope it will be helpful to those who want to open a car beauty shop:

[Car Beauty Investment Entrepreneurship Plan] First of all, a meticulous plan is required, along with careful qualitative and quantitative analysis. Below are several methods and models provided:

[Car Beauty Investment Entrepreneurship Plan] Since car beauty services mainly target middle and high-income groups, it's best to choose a store location in an elegant shopping center, hotel, or high-end residential area. Generally speaking, car beauty services do not require dedicated street-front shops. Although car beauty does not demand large storefront areas, it must have its own unique features and style. The shop design should be warm, comfortable, and avant-garde, reflecting your grasp of fashion and care for customers through the decoration style, layout, and service. The cost of renovation can be controlled between 5000-30,000 yuan. While renovating, you can hire 2-3 technicians who have undergone professional training and purchase corresponding car beauty products and professional tools. To ensure product quality, it's best to choose a well-known and reputable company as your supplier.

[Car Beauty Investment Entrepreneurship Plan] Car Beauty Location Selection Method Model (1):

① The situation of nearby residents and their income for planned or already operating car beauty businesses;

② The number of competitors in the area;

③ The traffic flow in the area;

④ The capability of the car beauty store manager;

⑤ Advertising that has already been carried out;

⑥ The appearance and type of the car beauty building; see car beauty renovation diagram.

[Car Beauty Investment Entrepreneurship Plan] Method Model (2):

Relevant data is needed. For the location of a certain car beauty business, the following data within the region must be obtained to conduct an evaluation:

① The number of vehicles on nearby streets every day;

② The total reception capacity of all car beauty businesses in the area (including beauty beds, body beds, beauticians, etc.);

③ The proportion of residents (middle and high consumption) in the area;

④ The number of people who can reach the car beauty business within ten minutes;

⑤ The average age of the population in the area;

[Car Beauty Investment Entrepreneurship Plan] Method Model (3):

Business district analysis method. A business district is the range within which a store can attract customers, i.e., the geographical area where customers coming to the store reside. The business district analysis method involves analyzing the customer situation, car beauty business situation, and possible factors affecting the operation of the car beauty business within the business district.

The determination of the business district is centered around the store location, with a habitual distance as the radius to form a circle.

The general standard for the business district radius is as follows:

Business District Category | Mode of Transportation | Distance Radius (m) | Time (minutes) | Speed (KM/h)

Core Business District | Walking | 600 | 10 | 4

Secondary Business District | Bicycle | 1300 | 10 | 8

Edge Business District | Car | 6000 | 10 | 40

[Car Beauty Investment Entrepreneurship Plan]. After understanding several methods and models, follow these steps to finalize the business district decision.

[Car Beauty Investment Entrepreneurship Plan] A. Business District Selection

Generally, car beauty businesses should preferably be located in residential areas with high population density, as consumers generally have the habit of using nearby facilities and consuming close to home. However, if the population in this area increases rapidly, competition will also become more intense. Additionally, the beauty industry is a service industry that requires appropriate ambiance and a quiet environment, so it is not advisable to choose the most bustling and noisy downtown areas. The store selection does not necessarily have to be on the first floor, as long as the business district is convenient for transportation, gathers crowds, has a prominent sign, and even a higher floor is acceptable. Therefore, when selecting a location, the three key elements of the business district composition should be considered first:

[Car Beauty Investment Entrepreneurship Plan]: How to select a location for a new car beauty business? When selecting a location, the three key elements of the business district composition should be considered first:

① There are many residents around this place. That is, consumer living conditions;

② Convenient transportation facilities are available around this place. That is, convenient transportation conditions;

③ There are institutions or facilities nearby that attract crowds. That is, crowd gathering conditions.

These three key elements of the business district composition are very important and none can be missing. In the second and third stages of collecting and evaluating business district data, these should serve as the basic framework.

Of course, in addition to considering these three elements, attention should also be paid to some unstable factors, such as changes in crowd flow due to the relocation of stations or modifications to roads.

[Car Beauty Investment Entrepreneurship Plan] B. Data Collection

After selecting the business district, the next step is to start collecting relevant data that affects commercial operating conditions. If this work cannot be carried out effectively, it will affect the business district analysis in the third stage, which in turn will affect the formulation of the car beauty business operation strategy.

Since there are many items to investigate, we only list the data items required for investigation according to the three key elements of the business district mentioned above for reference.

① Consumer living conditions: including the approximate situation of the population, households, and population density within the business district; consumption level and habits within the business district; structure of the business district - commercial area, office area, residential area, mixed area; and whether future urban planning will affect the structure of the business district.

② Convenient transportation conditions: including main bus routes within the business district; road construction plans; main roads and roads that isolate the business district within the business district; whether the station points and crowd flow directions are directly related, etc.

③ Crowd gathering conditions: including the direction of crowd flow, size, and boundary lines of the business district; reasons for crowd gathering within the business district, market potential for business district development; competitive relationships among peers within the business district; parking conditions, land prices, house prices, etc., within the business district.

Of course, some of the above items can be analyzed and explained using national and regional statistical data, while other specific details require on-site investigations.

Source: http://www.qcmrrc.com/qicherencai/news/20111101093921.html