The Future Prospects of China's Car Beauty Market
Nowadays, more and more families are purchasing new cars, and maintaining these new vehicles has become a significant challenge for novice drivers. Many people are not very familiar with car beauty services, yet they spend at least thousands or even tens of thousands of yuan annually on car beautification.
According to relevant data from the Ministry of Public Security, by 2010, the number of vehicles in China had exceeded 70 million. China is gradually becoming a major consumer of sedans. As consumers' awareness of "loving and maintaining their cars" continues to increase, more and more car owners are paying greater attention to the daily maintenance of their vehicles, rather than waiting until the vehicle is damaged before going to a repair shop or a 4S store for major repairs. The new concept of car maintenance, "seven parts maintenance, three parts repair," has been accepted by more consumers. Nowadays, people not only require convenience in driving but also demand that their cars look good. Therefore, regular car beauty care is becoming an important part of the post-market service consumption. According to the most conservative estimates, if each car in China spends an average of 2000-2500 yuan per year on beauty and maintenance, the scale of China's car beauty and maintenance market will reach 140-175 billion yuan, while the current output value of China's car beauty and maintenance industry is less than 37 billion yuan, indicating a huge market potential. According to estimates by the Market Research Institute of the Development Research Center of the State Council, by 2010, the sales of car products will reach 84 billion yuan RMB.
From the above analysis, it can be seen that with the large number of cars entering households in our country, as people's living standards gradually improve and car culture becomes more widespread, the car beauty and maintenance industry will quickly rise and develop into a new pillar industry of our country's service sector. Therefore, the car beauty and maintenance industry is not only a sunrise industry in the service field but also a golden industry for those who desire to enrich themselves through hard work.
Faced with such a new market and a new industry, is China's industry ready? Can it fully or relatively independently recognize and grasp this business opportunity, operate and open up this market, and make this pie bigger, more beautiful, and more abundant? This is a question that every enterprise in China's current car beauty and care industry should consider.
For more knowledge about car beauty market analysis, please visit the China Car Beauty Talent Network at www.qcmrrc.com.