BMW Goes Against the Trend in Car Rental Business, Aiming to Expand Sales Market
by kswgolf on 2010-10-26 10:40:50
Historically, car rental, as part of the after-market, has been seen as in opposition to car sales. Consider that an increase in the number of people renting cars would lead to a decrease in the demand for buying cars. Recently, BMW announced the launch of its rental service for sedans and sports cars, which has indeed left many people confused.
