In 2010, the Shanghai World Expo is coming to us. In this exhibition lasting for half a year, there are expected to be 70 million visitors. Guests from all directions gather in Shanghai and radiate across the country. In order to create a more harmonious environment for the Expo, the "Happy Consumption Wonderful Expo" 3.15 themed forum hosted by Kumho Tire has received attention and importance from all sectors of society. Leaders from various departments such as the Shanghai Consumer Protection Committee, Economic and Information Commission, Quality Supervision Bureau, Science and Technology Commission, as well as experts and scholars from Shanghai and major news media, jointly participated in this forum. It is reported that this forum presents the theme of "harmony, happiness, Expo, integrity, enthusiasm, dedication" through policy interpretation, expert dialogue, experience exchange, and brand display.