Along with the development of Chinese automobile market, all global top ten brand manufacturers, including Kumho Tires, have established production bases in China. Competition in Chinese tire market is becoming increasingly fierce. It is learned that in 2008, automobile production in China reached 9.345 million vehicles, increasing by 5.2% compared with the total output in 2007. In January of 09, automobile sales in China reached 735,000 vehicles, higher than 637,000 vehicles in the United States. Data shows that Chinese automobile tire market has began to become one of the most important markets for global tire production and sales.