As one of the well-known international tire enterprises that entered the Chinese market at an early stage, Koramo Tires has been committed to consolidating its international corporate image. They adhere to the business philosophy of "quality first, customer foremost", and consistently uphold two brands: product quality brand and service brand.
Product quality is the most important brand for Koramo Tires. Koramo Tires continuously strengthens its R&D capabilities, with an indoor driving laboratory for testing and evaluating various tire performances. This lab directly inputs noise and vibration data generated by vehicles traveling at 200 km/h into testing equipment. They use an electron analytical microscope at 300,000 times magnification to observe and analyze the tread, constantly improving the accuracy of tire structure, tire rotation, and thermal analysis to ensure the safety and comfort of tires during vehicle travel.
In August this year, Koramo (China) Tire Sales Co., Ltd. invited the General Administration of Quality Supervision, Inspection and Quarantine of China to conduct quality tests on various branded tire models. The test results showed that Koramo Tires performed slightly better. In a test involving curbs of 10 cm height, using the Buick Excelle model traveling at speeds of 30 km/h and 50 km/h, it was found that Koramo tires remained in "perfect condition" at speeds ranging from 20 km/h to 40 km/h, while two other brands of tires experienced bulging issues at speeds of 35 km/h and 40 km/h respectively.
Service brand is Koramo Tires' second brand. They uphold the principle of prioritizing consumer interests and provide high-quality services to consumers. They have established a national toll-free 800 service hotline staffed by professionals to answer questions related to usage and quality. There are professional after-sales service personnel arranged across 16 offices nationwide to serve customers at specialized stores. Koramo Tires currently has over 250 distributors and more than 1,200 retail stores domestically.
In April this year, Koramo Tires grandly opened its flagship store "Tire Pro Car Station," the first high-end circulation store nationwide, in Shanghai. "Tire Pro Car Station" offers professional tire-related services as well as one-stop car services including modifications, maintenance, repairs, and car washes tailored for high-end customers. They plan to develop 30 franchise stores within the year and eventually establish more than 300 chain stores nationwide, establishing Koramo Tires as an international high-end circulation store brand image and providing comprehensive tire technical services and car maintenance services to a wide range of consumers.