In the first half of 2009, China's automobile industry presented a prosperous production and sales situation. With a half-year sales volume of 6.0988 million vehicles, it ranked first in the world for automobile sales. The tire industry, an important link in the automobile industry chain, also welcomed the "spring" of industrial development, achieving a significant increase year-on-year in the second quarter. Tan Yukun, Deputy Secretary General of the Tire Branch of the China Rubber Industry Association, stated that "in the first half of the year, a considerable number of tire enterprises reached a capacity utilization rate of 85% compared to the same period last year; some enterprises even exceeded historical levels, operating at full capacity." In the face of a major business opportunity with the tire industry experiencing substantial growth, Kumho Tire expanded its sales performance and brand influence through influential sports marketing strategies. Taking the recently highly anticipated Manchester United Asia tour as an example, as Manchester United's global platinum sponsor, Kumho Tire became the driving force behind Manchester United's visit to Korea. It is introduced that the exclusive naming sponsorship of Manchester United's Korea visit in 2007 brought Kumho Tire extremely high media exposure and achieved a communication effect worth nearly 1.1 billion RMB. This time, the sponsorship activity is expected to achieve a communication effect exceeding 1.6 billion RMB.