Step into Jinhu: A Practitioner of Tire Safety Concepts

by nbxnme on 2009-09-07 18:33:17

In recent years, with the continuous increase in the number of cars owned, tires, as one of the most important parts to ensure driving safety, have gradually become the focus of consumer attention. Recently, in response to summer driving safety, Kumho Tire launched a nationwide service event to celebrate its 15th anniversary in China and thank customers in the summer of 2009. The company provided consumers with free professional tire inspections, conveying tire safety concepts and maintenance knowledge, which was warmly welcomed by a wide range of consumers.

According to reports, Kumho Tire is a large-scale professional tire manufacturing enterprise invested and built by Kumho Asiana Group, one of Korea's eight major groups, in China. After fifteen years of development, Kumho Tire has grown into one of China's largest tire manufacturers, ranking first in the market share of passenger car radial tires, and its safe and reliable products have been consistently recognized by many consumers.

Technological strength inherits the classic of tires

Centering around the Gwangju Central R&D Center in Korea, Kumho Tire has successfully established a global R&D system including the Birmingham R&D Center (KETC) in the UK, the Colonge R&D Center (KATC) in the US, and the Kumho (China) R&D Center (KCTC). Through relentless efforts, Kumho Tire has successfully developed high-tech products such as the world's first aromatic tire ECSTA DX Aroma, the airless run-flat tire ECSTA XRP using cutting-edge technology, the world's only 32-inch SUV tire, and the world's first tire with the lowest aspect ratio, the ECSTA 15 series. The strong technical strength has been recognized worldwide and laid a solid foundation for the safety performance of Kumho Tires.

Moreover, Kumho Tire actively participates in globally renowned racing events and has achieved remarkable results. It won the overall championship in the opening race of the "2009 Ireland TARMAC Rally" and was also designated as the tire supplier for famous F3 races such as the Masters of Formula 3 and European F3. These outstanding achievements fully demonstrate Kumho Tire's technological research and development capabilities, excellent tire safety performance, and irreplaceable brand status in the racing field.

Superior quality builds safety performance

The quality of Kumho Tires has been consistently recognized by domestic and international media. Internationally, Kumho Tire has received high praise from several world-renowned media outlets, such as Germany's most authoritative automotive magazine "ADAC", Russia and CIS region's well-known automotive magazine "Za Rulem", and America's largest online sales network "TIRE RACK". In China, Kumho Tire has also received awards from several well-known domestic automotive professional media outlets such as "Car Tribe", "Automobile Magazine", and "China.com". These honors are the best proof of Kumho Tire's superior quality and safety performance.

Outstanding after-sales service conveys safety concepts

Kumho Tire has been continuously strengthening its after-sales service and improving its sales network to meet consumer needs. While developing high-quality, high-tech products, Kumho Tire also pays great attention to the construction of its after-sales service system, striving to provide consumers with the most professional and comprehensive tire services. As the first tire brand in China's passenger car market, Kumho Tire has always adhered to the principle of "Quality First, Customer Care" and combined with the actual needs of consumers, launching a series of humanized after-sales service activities such as tire inspection, one-on-one consulting services, and free safety inspection events, which have been widely welcomed by participants.