Kumho Tire's star product of 2008, the ECSTA KH31, after winning the Comfort Tire Award at the "2008 China Car Wheel of the Year" competition hosted by Auto Tribe in July, once again won the honor of the "2008 Recommended Tire Product Award" from Auto Magazine for its outstanding quality performance. This selection activity was hosted by the authoritative domestic professional automobile publication Auto Magazine and officially announced the winners of each award at 4 p.m. on November 19, 2008.
The ECSTA KH31 is a super high-performance tire launched by Kumho Tire in April this year. It uses fluid mechanics principles to maximize water drainage, enhancing braking power in rainy weather to maintain good wet-road driving performance; the three central rib patterns on the tire surface effectively improve handling stability at high speeds, and when combined with the horizontal guide groove design, it achieves a perfect harmony of quietness and drainage during driving; additionally, the unique three-dimensional tread pattern block optimizes drainage and braking, bringing balance to its peak. It is precisely because the ECSTA KH31 perfectly balances drainage and quietness while also considering high handling and smooth driving experience that it has gained the unanimous favor of experts regarding Kumho Tire's quality, earning the honor of the recommended tire award.
In addition, among the ECSTA KH31 products, three models are aromatic tires. In the tire manufacturing process, Kumho Tire incorporates the new concept of aromatic technology developed using aromatherapy, not only eliminating the unpleasant rubber smell but also comprehensively enhancing driving comfort and braking performance. These features have made the ECSTA KH31 a shining star among many tire products in 2008, earning it multiple awards.
Kumho Tire, which has grown into the top brand in the domestic passenger car market, continues to invest more resources in the development of distinctive and personalized products in recent years. Relying on its strong research and development capabilities, it continuously launches high-quality tire products that meet Chinese consumers' needs for comfortable and safe driving experiences.
Facing an increasingly competitive Chinese tire market, Kumho Tire will continue to uphold the philosophy of producing high-quality tire products, researching advanced tire technologies, and providing professional tire services, striving towards the goal of becoming the most comprehensive first-class tire enterprise in China.