On May 10, in the 36th round of the 2008-2009 English Premier League, Manchester United defeated its local rival Manchester City with a score of 2-0. On the day of the match, Kumho Tire successfully held the "Kumho Tires’ Big Match Day" at Manchester United's home ground, showcasing the quality of Kumho Tires to football fans around the world.
Since officially sponsoring the football powerhouse Manchester United, Kumho Tire has been actively and effectively utilizing its status as an official sponsor to expand its influence in the commercial field. With the second half of the English Premier League season heating up, the attention of football fans worldwide towards the progress of the matches continues to rise. Kumho chose this advantageous time to carry out sports marketing activities, attracting the attention of fans and consumers to the brand, naturally achieving twice the result with half the effort.
Similar to last year's first "Kumho Tires’ Big Match Day," this event was held at Manchester United's home ground - Old Trafford Stadium. In addition to the on-site audience, Kumho Tire also showcased its brand image to football fans worldwide who watched the live broadcasts on BBC Sports, MUTV, SKY Sports, and ESPN. Kumho Tire's forecast data shows that in this activity in 2008, the company's advertising and public relations benefits totaled approximately 70 billion Korean Won.
The global operations manager of Kumho Tire stated: "Among the many commonalities between Kumho Tire and Manchester United, the one with the highest alignment is the youthful and vibrant image. Through strategic cooperation with Manchester United, Kumho is gradually being recognized and familiarized by football fans in Europe and around the world. We have always viewed fans as an important consumer group, and our cooperation with Manchester United will make a significant contribution to further opening up the global tire market for Kumho Tire and upgrading its brand value."
Moreover, the purpose of Kumho Tire's activity this time is not limited to brand exposure and promotion but aims to maximize its influence in business cooperation. Kumho Tire invited more than 100 VIPs, dealer representatives, and media personnel from various countries this time. Compared to last year, the number of participating dealers has doubled, reflecting Kumho Tire's efforts to strengthen the trust and support of dealers, and further solidifying the partnership with dealers in the tire markets of various countries.
Kumho Tire has always adhered to the business philosophy of competing with high technology as its foundation, and this year it will continue to carry out various global sports marketing activities. Partnering with Manchester United helps Kumho Tire establish a global premium brand image. On the other hand, Kumho Tire's long-term sponsorship of Formula racing demonstrates the high-tech content of Kumho Tire's quality and its leading position in the tire field. In the future, Kumho Tire will continue to implement this strategy, expanding the brand's influence and adding momentum to its continuous development.