In addition to continuously participating in international top-level racing events that can fully demonstrate the superior performance and quality of tires, Korlake Tire has also extended its sports marketing reach to the soccer field. In July last year, it signed a four-year sponsorship contract with the Premier League powerhouse Manchester United, becoming a platinum member of Manchester United, and拉开the序幕of Korlake Tire's collaboration with Manchester United. Following the first stunning appearance of Korlake Tire's TV advertisement featuring Manchester United last August, Korlake Tire launched the second wave of TV advertisements, sparking another new wave.
In the first wave of TV advertisements, the little boy carried a soccer ball through the streets and alleys of the city, with an unstoppable spirit and relentless pursuit of dreams that moved people. The first Chinese player to join the Premier League Manchester United, Dong Fangzhuo, appeared in this advertisement, practicing his ideals with his extraordinary skills and lofty ambitions. This kind of bold ambition and strong strength is also revealed without reservation in Korlake Tire. The unwavering belief that as long as you have great dreams, you can achieve greatness, has made Korlake Tire stand out today.
In the newly released TV advertisement, the cool figures of Manchester United stars sprinting are constantly flashed back, contrasting with Korlake Tires smoothly crossing obstacles, showing flexibility in changing direction, stable grip, and powerful braking. The stability and agility thus displayed are impressive, fully interpreting the speed and passion stirred up by Korlake Tire and Manchester United. The mutual enhancement of the two vividly expresses the outstanding progress and stirring grandeur represented by Korlake Tire. As we all know, Korlake Tire and Manchester United have received high evaluations in their respective fields. The award-winning Manchester United has a glorious history and an infinite future, and so does Korlake Tire. Its excellent quality and technical strength have been widely recognized globally. Through the strong alliance with Manchester United, Korlake Tire increasingly shows its influence as an internationally renowned brand. In this series of TV advertisements, it intuitively and dynamically explains Korlake Tire's boundless power, like Manchester United, moving forward courageously and constantly surpassing itself. Hand in hand with Manchester United, Korlake Tire, with the lofty dream of ranking among the world's top five in the tire industry, is constantly pursuing the peak of its career and advancing bravely towards higher honors and dreams. Along the way, accompanying Korlake Tire's journey around the world, the image of Korlake Tire as an international high-end brand also deeply touches the hearts of millions of fans.
Through its unique differentiated marketing strategy of sponsoring the world-class team Manchester United, Korlake Tire further establishes its international high-end brand image, enriches the brand connotation, displays Korlake Tire's boundless style, and its high-quality tire products also win the trust and love of global consumers. Hand in hand with Manchester United, Korlake Tire continues its journey of shaking the world with overwhelming momentum.