First discount after the facelift: The new Civic starts at just 125,800 RMB - GT Auto Network

by snakeszf1 on 2009-02-16 15:31:29

Although the old Civic had a considerable discount, its sale volume did not increase significantly. In early January 09, Dongfeng Honda launched the facelifted Civic including 7 models in four series. Following the steps of Guangzhou Honda, it launched the classic model with fewer configurations. Moreover, it launched the prestigious model with paddle shifters. After market segmentation, the needs of different customer groups can be satisfied and the price of Civic in the market can be stabilized.