"My Most Trusted Food Brand" is out: Mead Johnson wins the "Most Popular Award"

After a voting process that lasted two and a half months with the participation of over a million netizens and readers, the "Taste 2010 - My Most Trusted Food Brand Selection" grandly announced the list of winners for the "Most Popular Food Award" and the "Most Trusted Food Brand Grand Award" in Beijing on May 14. In the much-anticipated dairy and infant formula category, Enfamil once again won the "Most Popular Food Award."

Experts such as Professor He Jiguo, head of the Nutrition and Food Safety Department at China Agricultural University, and researcher Bu Jianhua from the Nutrition and Food Safety Institute of the Chinese Center for Disease Control and Prevention, expressed that these newly announced lists will serve as the most practical "Food Guide" for consumers when choosing and purchasing food.

Food safety issues are not merely simple problems "from farm to table," but involve the joint participation of experts, government, enterprises, media, and consumers. With one food issue after another emerging, various problems concerning China's food safety have repeatedly been pushed to the forefront of public opinion. From the effective monitoring implemented by the government to the scientific guidance provided by the media, word-of-mouth and actual usage effectiveness reviews have become important sources of information for consumer product selection. The "My Most Trusted Food Brand Selection," now in its second year, is dedicated to serving consumers and establishing higher food industry ethics. The results of this event show that Enfamil has once again won the "Most Popular Food Award" after being named the "Most Trusted Infant Formula Brand" in 2009.

The "My Most Trusted Food Brand Selection" is a large-scale selection activity jointly launched by the Beijing Times Health Weekly and Sohu Health Channel. The theme of this year's second selection is "Green, Nutrition, Health." The selection was officially launched on March 3 and culminated in an award ceremony on May 14, spanning a total of two and a half months. During the first phase of the public voting period, more than a million consumers participated in the voting through Sohu, Beijing Times online voting, and mailed-in newspaper ballots, generating the highly popular "Most Popular Food Award" list. In the second phase of the review panel voting period, we invited authoritative experts in the food industry, senior media professionals, and consumer representatives to form a super-large review panel of 21 members who conducted the final screening and voting for the food brands that received the "Most Popular Food Award" in the first phase, thereby producing the "Most Trusted Food Brand Grand Award" for this selection event.

This selection received enthusiastic support from a wide audience. In less than three months, Sohu Health Channel collected 880,132 survey questionnaires, with voters coming from all over the country. A total of over two million families and audiences participated throughout the event. The voting enthusiasm of netizens and the active participation of the audience reflect consumers' pursuit and desire for truly trustworthy food brands. The original intention of holding such a selection event is to serve the common people's needs, providing scientific guidance for consumers when choosing, purchasing, and consuming various foods. At the same time, leveraging the power of a broad readership and netizens, it aims to urge food production enterprises to strictly discipline themselves, prioritize product quality, and cherish brand reputation to create a healthy environment where people can "buy with confidence, eat healthily, and drink with peace of mind."