As a member of China's condom industry, Mr. Chen Linqiao, the founder of Kangxiang Company, has experienced the process of condoms being entirely distributed by the national plan to a combination of market-oriented marketing and national planning. The condom industry, as a sunrise industry, has been developing in China since the construction of the first condom factory in Guangzhou in the 1960s. However, if an industry has its life cycle, then the condom industry is currently in its growth phase. As it is in the growth stage, there are bound to be many notable highlights in its marketing, but it also inevitably falls into some unsatisfactory pitfalls.