I. Contract formulation, control from the source.
To control from the source, three things need to be done well: First, conduct a thorough credit investigation before signing the contract. Through investigations via government, industry and commerce departments, peers, end customers, etc., comprehensively examine the credit status of the marketing agent to make a decision on whether or not to cooperate. Second, supply and marketing contracts must be rigorous; it’s best to have personnel proficient in legal matters review them to ensure no mistakes are made in the event of litigation. Third, establish principles for marketing personnel to follow for tracking, starting with full-process monitoring from the moment the contract is signed.