According to the data released by Securities Industry Association, by the end of December 2007, among the factors affecting investors' investment in funds, "type of fund" ranked third after performance and brand of fund company. In previous investor surveys, factors such as fund performance, fund company brands and fund managers are often the most important elements valued by investors. The sudden rise of "type of fund" this time shows that investors have become more rational since the October oscillating market, paying more attention to the investment style and asset allocation details of funds.