In fact, it is not difficult to find that in addition to some classic old brands which are deep in people's hearts, exclusive brands in large shopping malls have began to play an important role. Hangzhou Department Store, Yintai, Jiebai, Hangzhou Baihuo andelixing are all like this. Counter sales staffs introduce proudly: "Our brand is the only one in Hangzhou." There are a lot of such voices.