Shopping is the favorite thing for young people who pursue fashion trends. When choosing a store location, select business districts with dense pedestrian traffic and frequent commercial activities. Avoid remote environments based on the store's positioning. Factors that determine the quality of a business district include customer income status, terrain and regional scenery, transportation conditions, and activity characteristics of each customer level.
The location should be in harmony with the brand's positioning, and one should not be afraid to follow competitors or even collaborate with them. When selecting a store location in urban areas, the address should be determined according to the positioning of the target customers and the brand. Differences in environment, business district, and street elements lead to different customer layer positioning, and cooperation can create markets.
One must have both macro planning and attention to detail. Strategically, one needs long-term vision, broad-mindedness, and extraordinary courage when choosing a location. During the operation of the store, the selection of the terminal store location is undoubtedly the top priority. Tactically, one must adapt to local conditions and apply strategies flexibly. No single element can decide the location. Below, I will share some methods for site selection.