For a manufacturing enterprise that is new to the commercial sector, establishing a strong and advanced logistics distribution system must meet two requirements: coordination with the existing distribution system and ensuring normal supply to the exclusive commercial network. A high-quality sales guide is the key to achieving continuous profitability in store operations. However, sales guiding itself is a profound discipline. It is important to do well in selecting, training, and scientifically utilizing sales personnel; secondly, to continuously update and improve sales techniques.
Sales stimulation and brand shaping activities are managed under what is known as promotional management. For individual store operations, it has the value of gathering popularity, attracting foot traffic, increasing sales, competing with rivals, and enhancing market share. In terms of promotional management for store operations of manufacturing enterprises,
store management also involves a great deal of meticulous and seemingly insignificant work and procedures, including store safety management, hygiene management, cash register management, service management, etc. In actual store operations, we tend to overlook or pass these steps perfunctorily. However, we fail to fundamentally recognize that it is precisely through the long-term persistence and accumulation of these detailed works and procedures that can forge the strong market competitiveness of the specialized network of manufacturing enterprises, and make it possible to form a new channel that can compete with modern terminal mega-stores.