Small Business Start-up Guide: Ten Key Psychological Factors for Successful Entrepreneurship
Integrity —— The Foundation of Starting a Business
The market economy has entered an era of integrity. As a special form of capital, integrity is increasingly becoming the foundation for businesses to stand on and a source of development. The qualities of an entrepreneur determine the market reputation and growth potential of their enterprise. Failing to uphold "integrity" might bring short-term gains, but it will inevitably result in losing long-term benefits. On the contrary, maintaining integrity can lead to a good reputation, bringing in continuous wealth and allowing the business to thrive progressively.