Lin Weihua established the first B2B website in the Zhongshan rosewood furniture industry, opening a "window to the world" for Zhongshan's rosewood furniture enterprises; Lin Weihua stepped outside of the rosewood furniture industry to promote it, consecutively promoting Zhongshan's rosewood furniture enterprises at the Shenzhen Cultural Expo, known as "China's first cultural industry exhibition," for two years... Lin Weihua is a young entrepreneur who founded the China Classical Furniture Network in 2009, leading his company in constant innovation and becoming one of the most innovative enterprises.
■ The "Alibaba" of the Rosewood Furniture Industry
In April 2009, Lin Weihua founded Zhongshan Business Easy E-commerce Co., Ltd. in Zhongshan, starting operating the China Classical Furniture Network. Unlike regular websites, the Classical Furniture Network focuses on Zhongshan but serves the entire nation, packaging the image of Zhongshan's rosewood furniture enterprises and introducing them to consumers nationwide, also helping Zhongshan's rosewood furniture enterprises expand nationally.
"Some business owners actually don't focus on promotion, especially not on online promotion." After visiting furniture companies in places like Shaxi, Dayong, Sanxiang, and Dongsheng, Lin Weihua was determined to become the "Alibaba" of the rosewood furniture industry. "In the past, business owners would wait for customers and were satisfied with small orders, as long as they made money; now things are different, rapid expansion has become synonymous with Zhongshan's rosewood furniture enterprises."
As a young entrepreneur and a young enterprise, Lin Weihua highly values the company's innovation capabilities, successively making a series of innovative moves within the industry —— operating the first domestic magazine of the rosewood furniture industry, "Brand Redwood," which was the first in the industry to be jointly distributed by postal services for free to all rosewood furniture enterprise owners and dealers nationwide, encouraging enterprise owners to join the learning process, understand the latest industry information and dynamics.
The annual overall evaluation chart of China's redwood furniture industry initiated by the company is the only industry-wide evaluation activity and forum in the redwood furniture industry, hailed as the "Oscar Award" of the redwood furniture industry. It promotes a group of outstanding redwood furniture brands, strengthens brand construction for redwood furniture enterprises, allows consumers to rationally choose brands, and recommends the best redwood furniture brands to consumers.
■ Corporate Social Responsibility is Being Responsible to the Industry
"We have always fulfilled our corporate social responsibility with a sense of responsibility towards the redwood furniture industry." Lin Weihua revealed that in Zhongshan's redwood furniture industry, many enterprise owners are content with small exhibitions within the towns of Zhongshan, rarely going out to participate in exhibitions, limiting the development of the entire industry. "Our goal is very clear: to bring Zhongshan's redwood furniture enterprises onto the national stage, or even the international stage."
In May 2010 and 2011, the company led Zhongshan's redwood furniture enterprises to participate in the Shenzhen Cultural Expo, the only national-level, international, comprehensive cultural industry exposition transaction fair in China, consecutively hosting the "Guangdong Classical Furniture Culture Festival" and the "2011 First China Redwood Furniture Culture Festival." Using the platform of the Cultural Expo, they promoted and stimulated the development of the redwood furniture industry, bringing Zhongshan's redwood products to the world, thereby expanding the influence of the redwood industry and enhancing its reputation and popularity.
It was learned that the company not only organizes Zhongshan's redwood furniture enterprises to go out, but also integrates the city's redwood furniture resources locally, assisting the town and district governments in hosting various redwood furniture exhibitions. In March last year, they assisted Dayong Town in hosting the China Dayong Redwood Furniture Distributor Conference; in October of the same year, they assisted Shaxi Town in hosting the 2011 Zhongshan (Longdu) Redwood Furniture Culture Festival, making the redwood furniture industry of the whole city vibrant.
■ Continuously Exploring the Revival Path of Redwood Furniture
During the interview, Lin Weihua emphasized repeatedly that Zhongshan's redwood furniture enterprises must not only see the market in Zhongshan but also clearly understand the development trends of the same industry nationwide. Cities such as Dongyang in Zhejiang, Xianyou in Fujian, Guanlan in Shenzhen, and XinHui in Jiangmen have seen rapid development in their redwood furniture industries, which is not necessarily bad for Zhongshan enterprises. "Stagnation, not only harms the enterprise, but more so the entire industry," said Lin Weihua.
In September last year, at the 26th Dongguan Famous Furniture Exhibition, the company successfully hosted the 2011 Chinese (Redwood) Furniture Leader Summit Forum, deeply discussing issues such as the confusion and core values of the Chinese (redwood) furniture industry with representatives of famous enterprises and distributors, inheriting Chinese traditional culture, innovating in brand building, and exploring the revival path of redwood furniture.
It was learned that this is the first redwood furniture forum held at a large furniture exhibition nationwide, drawing attention and recognition from the furniture industry, making another innovative contribution to promoting the development of the industry.