The first trick --- self-confidence. We have heard of too many stories about the failure of college students' entrepreneurship that turns out to be a short-lived phenomenon. Nowadays, there are more graduates with entrepreneurial ideas, but few put them into practice. In the JA Business Planning Final Contest for Shanghai college students in 2004, the contestants presented their own business plans. However, even the first prize winner said that his plan was "unrealistic" and he would not consider starting a business in the near future. But the judges believed that his work was the most feasible among all the participants. Experts believe that the reason for this phenomenon is that innovative students now lack confidence in their own abilities, while entrepreneurship requires passion and confidence.