Chifeng Northern Advertising Co., Ltd. was established in 1999, officially launched the DM advertising market in 2003, and in 2005 registered capital of 1.5 million yuan according to relevant national regulations. The original "Northern Network News" was renamed to the current "Chifeng Northern Advertising". It has developed from a six-day cycle per week with four pages in two colors in the urban area to the current six issues per week (Monday to Saturday), with each issue having 16-24 pages printed in four-color newsprint. The banner county edition has developed from the original two issues per month with four pages to the current three issues per week (Tuesday, Thursday, Saturday), with each issue having 8-16 pages printed in four-color newsprint.