Ceramic Sales Channels Entering the Brand Marketing Era

At present, China's ceramics industry has gradually changed from OEM to its own brand. Whether in Foshan, the largest construction ceramics production area, or Chaozhou, the largest sanitary wares production area, entrepreneurs have realized that only its own brand is the way for an enterprise to survive and develop. The own brand is the key to win in the increasingly fierce competition of the ceramics industry. In face of the coming of the brand marketing era, how should enterprises adjust their strategies and tactics?

It takes several years to transit from the wholesale system to the agency system because there are essential differences between wholesale and agency. However, the change from the agency era to the brand era is short, and the two are mutually inclusive rather than exclusive. In a word, manufacturers jointly promote the development of the brand and increase the sales of products.