Everyone who has been involved in marketing knows that modern marketing is an extremely challenging industry. There are those who have succeeded through marketing, and there are also those who have been worn out and achieved nothing due to being manipulated by marketing. In fact, the key to success or failure lies in whether we have a good habit — a habit of organizing tasks and achieving goals. The secret to success in marketing is something many marketers continue to pursue. Below, I will introduce four secrets of successful marketers: taking initiative, massive action, being vivid, and being touching, for your reference.
**Secret One: Massive Action**
The power of massive action comes from trust and recognition. First, trust yourself, then trust the company, the product, the principles, and the team. A person who cannot trust themselves will not succeed in any industry. A person who always doubts everything will fail at whatever they do. Self-interference is the most terrifying thing. Therefore, only those who can overcome themselves can find true strength. Napoleon Hill would say that massive action is the highest principle of success. And a potential marketer's ultimate success is because their ability to take massive action is several times, or even dozens of times faster than others. Once you've decided on something, go all in without looking back, move forward persistently, and quickly and effectively seize the market with massive action.
Lazy people and those without the capacity for massive action should be advised not to get into marketing. Lazy people who come here to speculate will ultimately end up with half the results for double the effort.
**Secret Two: Learn to Take Initiative**
In dating, it’s sometimes hard to tell who made the first move. You should never think that taking the initiative is a bad thing. Show the same patience and initiative as you would when pursuing a lover, and your future life will be more generous than the present one.
When some people start doing marketing, they tend to be shy. They acknowledge acquaintances but don’t smile; they don’t know how to greet strangers and thus ignore them. In reality, many miracles in life happen because of your initiative. Furthermore, true marketers know that a warm smile and a simple greeting could lead to a large team in the future.
Traditional merchants always sit there waiting for customers, smiling only when customers arrive, showing no initiative. This is passive waiting. However, in purchasing sales, it’s always about taking the initiative to strike back.
**Secret Three: Learn to Touch Others**
Learn to touch others so that many people will follow you. Here, the touching we talk about comes from heartfelt sincerity, not pretense. In the marketing profession, only sincerity and authenticity can win future teams and vast markets. Any pretense or artificiality is temporary. Once many people see through and expose it, it will become yesterday’s news. (Many people think that doing marketing is just doing business, and in business, there’s only a relationship of interest. Businesspeople have no friends, let alone being touched. Actually, people with such thoughts don't understand what marketing really is. Nowadays, whether you're doing business or promoting culture, the most crucial point is to focus on humanity. Marketing is the most humanized form of business. Being touched is the highest expression of human emotion. When our recommender tells us about a great business opportunity, we need to learn to be touched; when our superior leader helps us lead our team, we need to learn to be touched; when our business partner shares their insights, we should thank them with a grateful heart. Being touched can win much support and assistance, and it can resonate deeply within your soul at any time.
**Secret Four: Know How to Speak Vividly**
Many people know that marketing is essentially about telling stories. And personal experiences are the most vivid stories. Some also say that marketing is about sharing, and the quality of sharing depends on whether it reflects your true feelings. Vivid language, genuine emotions, plus a lot of feeling and massive action, are essential characteristics of a perfect marketer. Many people say that doing marketing relies solely on your mouth. If you talk well, naturally, the team will follow. It's like students reading textbooks. Reading articles vividly and understanding their meanings makes a difference. But dry and monotonous readings without spirit make it difficult for others to listen. For marketers, being vivid isn't as simple as students reading textbooks. Here, vividness requires genuine feelings. These feelings come from many aspects, and achieving vividness isn't easy.
Related Article: [03/07] Larry King: Be the best version of yourself. Success has no secret.