It can be seen that the secret of Mr. Sun's success is the concept of treating his career as a child to raise. Therefore, sometimes we would sigh with a bit of exaggeration, if everyone had the same mentality as Mr. Sun, perhaps every chain store opened would be successful!
When an individual raises an infant, without experience and no room for choice, one can only be determined to raise the child well. Mr. Sun's words are worth savoring. Running a business is also like this. Store location, sales floor lighting, store planning, product display, guide recruitment and training, promotion techniques and arts, all these are quite challenging for a novice. It's just like a first-time mother who doesn't know how to raise her child at the beginning; the child might cry incessantly and even cough or run a fever. However, innate maternal love will prompt her to immediately find ways to soothe the child, feeding milk and singing a gentle song. This comfort might stop the child from crying. Then going to the hospital, seeing a doctor, diagnosing, prescribing, and feeding medicine, after much care, the child finally recovers. Afterward, he might still get sick or encounter some unforeseen injuries, but overall, he will grow gradually, becoming stronger from being frail, growing taller from being small, learning to speak and laugh from just crying, evolving from mischievous trouble-making to reasonable and likable.
It was said that in the early days, Mr. Sun's business had also been dark, even losing money, and quite a substantial amount at that. Later, when he started dealing with exquisite waste materials, things improved. Initially, he didn’t know much about the plush toy industry; many professional aspects were quite challenging for him, without experience and no room for choice, what could he do? Our supervisors provided him with a lot of help, and he himself happily carried out learning, thus improving steadily, turning losses into gains within one or two months and continuing to grow steadily. On December 23rd last year, for the Christmas Eve promotion, Mr. Sun achieved third place with a performance of 10872 yuan, and on Christmas Day, the Weifang store in Shandong led the rankings again with 12684 yuan. Currently, Mr. Sun owns three exquisite waste material stores in Weifang, Shandong. Under normal circumstances, his annual turnover per store is around 750,000 to 1 million yuan.
This made Mr. Sun sigh deeply. At the beginning, he thought our supervisors were indeed sharp, whenever there were issues regarding store lighting or product display, he would seek their advice and indeed received much guidance from them. But now, Mr. Sun has become our training lecturer. Both supervisors and customer service staff need to draw nourishment from Mr. Sun! More importantly, not only should Mr. Sun's lecture content be made into DVDs, but we must also write down his words in the franchisee manual, making it our professional textbook!
No wonder Mr. Sun keeps telling us that he is genuinely moved. Initially, he embarked on the path of running exquisite waste materials with relatively low costs, and now he has enjoyed the high returns this "child" has brought him. Facing interviews, he always says he enjoys the process. Look at him, running three stores, sleeping until he naturally wakes up every day, then going to check on the store because things are stable now! Sleeping until natural wake-up, checking on everyone's situation in the store, as long as employees' work salaries are basically guaranteed and stable, there won't be any major problems. In the afternoon, he would have dinner with his parents and children, not just going alone, but bringing his daughter-in-law along too. He enjoys this pleasant life.
This happened at the end of last month, when franchisee Mr. Sun Jianfeng from Weifang, Shandong visited our exquisite waste materials company headquarters again to share his practical experience in running the store. During this time, he conveyed to us the simplest, most honest, and most effective secret to success: running a business is like raising a baby, treating it as a part of your life, and you will definitely succeed.
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