What if Taobao collapses 10 years later? What will Taobao shop owners do?
Today, a very strange idea suddenly came to my mind. What if Taobao collapses 10 years later? What will Taobao shop owners do? Because the accounting website I operated previously encountered many difficulties, such as server resources and promotion, and several websites doing online accounting have been forced to close down due to rapid development and insufficient server capacity, causing great losses to website members and leaving them with no way to complain.
Then, how will Taobao shop owners compensate for their losses if Taobao collapses? As I am also now part of the Taobao shop army, though I registered in 2004, I didn't have time to manage it. Now I'm focusing on running the online store again, selling cosmetics. So I'm very worried about what I should do if Taobao collapses in 3 years, 5 years, or 10 years.
If Taobao collapses, can Paipai.com continue to grow? Although this assumption has a small probability, if it really happens, we shop owners must plan for our future. Although we can rely on Taobao to make big business now, if Taobao collapses, it means our business is gone.
In view of the assumption that Taobao might collapse, I think Taobao shop owners need to have their own independent online mall besides opening shops on Taobao. Because having an independent online mall like this, even if Taobao collapses, the impact on us will be very minimal. At the same time, having an independent online mall allows us to manage and promote more flexibly. When business gets better and better, having an independent online mall helps us establish our own brand and reputation. And now the big stores in Taobao all depend on Taobao, so even the brands and reputations are Taobao's, not truly ours.
If we have an independent online store, then the brands and reputations established during operation and sales can be regarded as intangible resources and assets. After having a certain reputation and brand, we can seek investment and cooperation. If we only have a good reputation in Taobao, it will be difficult to find investors.
Considering the future, the shop I opened on Taobao is more of an auxiliary role. In the process, I am establishing my own brand image and reputation. The shop and products have always been named "E Taoke" because my future brand is called E Taoke. Whether members see E Taoke on Taobao or on other websites, they know who E Taoke is, what E Taoke does, and what help and services E Taoke can provide. When searching for E Taoke on Taobao, each product in the E Taoke shop will definitely have the words "E Taoke: www.2264.cn" in front of the product name when uploading, aiming to let members remember E Taoke and E Taoke's domain products. This is the most important.
In the early stage, I did not open an independent online mall separately but accumulated customer resources through Taobao. Then, when goods and brand reputation have a certain influence, I will open an independent online mall!
Only with such long-term consideration can we dig out more opportunities and values by relying on Taobao. Simply opening a shop on Taobao and making money is not a long-term development strategy!