Moutai Jar Gift Liquor
As a famous and excellent brand of Chinese liquor, "Maojia Sauce" has inherited the consistently superior quality of Maotai liquor, the typical representative of Chinese sauce-flavored liquor. It relies on the brand advantage and regional resource advantage of Maotai liquor and has now developed into a well-known Chinese liquor. Its opportunity for development lies in: old-name liquors rushing to capture the high-end market, ignoring investment in reasonable value appeal groups in the high-end market. Therefore, there is currently no absolutely dominant national brand in the entire national market. "Maojia Sauce" has further enhanced its existing market products, effectively differentiated itself in terms of brand culture, product class, and consumer demand, and strengthened channel marketing forces by implementing a systematic marketing strategy. Thus, its prospects in the national liquor market are infinitely bright.
In 2007, our company will invest heavily in creating a classic brand in the liquor industry and collaborate with all county, city, and provincial franchisees across the country. Adhering to the principle of mutual benefit between manufacturers and merchants, we will work together to create a new flagship in the liquor industry. We are now recruiting franchise chain store partners and regional agents nationwide. Our company unconditionally cooperates with various levels of groups. No franchise fee is required, unified management and supply channels, uniform store layout, free establishment of promotional websites, an investment of 30,000-50,000 RMB can officially open for business and profit, quick capital recovery, huge potential space, completely blank markets outside the province, risk-free. Our company can also send technical and sales personnel to provide on-site assistance until opening.
Let Maojia Sauce liquor brew the passion and vitality in our lives, ignite a colorful life, and believe that our sincere cooperation with franchisees across the country will create a new legend of a liquor brand and carve out a piece of blue sky for us!
We have an excellent enterprise, an excellent brand, and an excellent quality...
The market we face... taking the lead (enticing price system and powerful promotion).
Our marketing strategy - unique.
Our market launch strategy - rapid stability, your return... gaining image, earning profits.
"Maojia Sauce" sincerely invites dealers with vision, strength, and courage to join.
Warlan Mission - To open up the largest operating space for Warlan partners.
- Using professional, practical, and innovative marketing strategies to create the largest operating space and the richest profits for customers.
Warlan Goal - To build a Warlan team with international standards.
- Taking the path of developing a new type of service industry, based on the market, powered by innovation, expanding core business advantages; comprehensively enhancing international competitiveness; becoming a first-class international enterprise, creating an international brand in the liquor industry, achieving sustainable development.
Warlan Positioning - To be the pioneer of market space.
- With the globalization of the economy, the survival space of enterprises is continuously shrinking, posing a great threat to survival. Therefore, Warlan hopes to work together with Warlan customers to open up new operating spaces.
Action Guidelines - Passionate, Professional, Responsible, Efficient
- This reflects Warlan's business style and is the unified requirement and highest realm of Warlan people's behavior.
Product Advantages and Franchise Advantages
1. Unique production environment and production process:
1. Franchise Process
1. Through telephone, fax, or online consultation, obtain product information and understand agent franchise policies.
2. Our company assigns a dedicated person for communication, field investigation, and signing of intent agreements.
3. Our company issues authorization contracts and begins providing market support.
4. Once both parties reach a cooperative intention, the contract is signed, and operations proceed according to franchise conditions and procedures.
2. Ideal Shop Conditions:
1. Main entrances and exits of large farmers' markets and adjacent streets
2. Total entrances and exits of concentrated residential areas
3. Inside large supermarkets
4. Leisure-oriented urban commercial circles
5. Places where consumer populations gather
3. Specialty Store Business Area
30-200 square meters (can be appropriately relaxed under special circumstances)
Welcome companies and individuals aspiring to excel in the liquor marketing industry to join!
If you meet our requirements, our company makes the following commitments:
1. Cooperative operation, joint investment;
2. Generous profit margins;
3. Exclusive market operation;
4. Timely promotional items provision;
5. Professional marketing personnel providing market guidance and plan formulation;
6. Strong brand image promotion;
7. High-quality after-sales service, etc.
Geography -
Maotai Town is surrounded by plateaus over 1,000 meters in altitude. Here, the terrain drops steeply by more than 300 meters to form a river valley, flanked by mountains in a nearly windless embrace, making it one of the rarest places for brewing wine. Moreover, Maotai Town has a very special geological structure: experts have determined that the purple sandstone and conglomerate formed 70 million years ago, evolving into a surface layer of purple soil with moderate acidity and alkalinity, good water permeability, dissolving multiple beneficial trace elements while filtering out pure, sterile, and clear spring water. The conclusion of soil experts from the Chinese Academy of Sciences after their on-site investigation was — Maotai’s purple calcareous soil is rare nationwide, forming an important basis for the production of Maotai Town’s sauce-flavored liquor.
Water Source -
Additionally, brewing cannot be done without water, which is one of the main components of finished liquor. Good water quality not only improves the quality of the liquor but also imparts a special flavor to it. Maotai Town is located by the Chishui River, known as the "River of Fine Wines" due to the numerous wineries around it producing many renowned brands. This water system contains over 170 types of clean, unpolluted trace elements and minerals and has been designated as a national ecological protection zone, prohibiting factories that could pollute the area.
Climate -
More uniquely, the humid and sultry climate of southern Guizhou has formed a distinctive microbial community. These microorganisms reproduce on the yeast cakes and raw materials, along with their complex biological metabolic mechanisms, making the flavor profile of Maotai Town's sauce-flavored liquor more intricate and harmonious. This is something other places cannot replicate. In practice, even if factories are established outside Maotai Town in Guizhou using the exact technology and processes of Maotai Town's sauce-flavored liquor, they cannot produce authentic Maotai Town sauce-flavored liquor.
Process -
Any pure bottle of sauce-flavored Maotai Town liquor takes at least five years from production to market release. Its brewing process is entirely natural, strictly adhering to the schedule of making yeast cakes during the Dragon Boat Festival and adding ingredients during the Double Ninth Festival. It undergoes nine rounds of steaming, eight rounds of adding yeast, eight rounds of stacking and fermenting in pits, and seven rounds of extracting liquor, lasting a full year. Afterward, it is aged in cellars for at least three more years. Skilled brewers carefully craft it, repeatedly adjusting it, using advanced distillation techniques and equipment to refine it before it is sold on the market. The time from production to market release is at least five years. The complexity of the brewing process is something no other liquor can achieve, making it the most outstanding and unique aspect of Maotai Town's sauce-flavored liquor.
2. Brand沉淀showcasing prestige
■ In 135 BC, Han envoy Tang Meng presented Goujiang to Emperor Wu, who praised it as "deliciously sweet," thus Maotai Town's sauce-flavored liquor became famous worldwide.
■ In 1704, Qing scholar Zheng Zhen encountered Maotai Town's sauce-flavored liquor, writing after drinking it, "the best wine in Guizhou."
■ In 1915, Maotai Town's representative, "Maotai Liquor," won gold at the "Panama International Exposition" after throwing a bottle of Maotai to assert national pride, alongside British whiskey and French brandy, being hailed as one of the world's three major distilled fine wines.
■ In 1996, in the commemorative event marking the 80th anniversary of the Panama International Exposition, "International Wine Appraisal Conference," Maotai Town's representative "Maotai Liquor" again won the special gold medal in first place, being praised as an 80-year-old golden medal.
■ In May 2006, Maotai Liquor brewed in Maotai Town was included in the first batch of national intangible cultural heritage lists.
■ From ancient times to the present, Maotai Liquor brewed in Maotai Town has been used countless times in significant national events, establishing and consolidating Maotai Town's position in China's liquor industry, and was officially recognized as "China's Wine Capital" in July 2004.
3. Origin of Sauce Aroma Liquor
Sauce aroma liquor originates from the Maotai Town process, hence it is also called "Maotai aroma type," with "Guiyang Maotai Liquor" as its main representative. Various aromatic substances in this type of liquor have higher content and a wide variety, resulting in rich aromas composed of high-boiling-point acidic substances and low-boiling-point alcohols.
4. Style Characteristics of Maotai Town Sauce Aroma Liquor
Color - The liquid is slightly yellow and transparent, amber-like, pure, round, smooth, and crystal-clear.
Aroma - Delicate, complex, smooth, and gracefully coordinated.
Fragrance - Fragrant but not overly intense, low but not bland, rich in aroma, with prominent sauce fragrance.
Taste - Full-bodied, delicate, elegant, soft, sweet, and long-lasting, with distinct style.
Overall - The aroma invigorates the heart and soul, the taste lingers in the throat, and the aftertaste persists.
Other notable features - Most prominently, "empty glass lingering aroma" means that after the wine is consumed and the cup is empty, there remains a graceful fragrance of heliotrope and roses in the glass, blending seamlessly with a persistent aroma that does not dissipate easily. Moreover, the empty glass is more fragrant than the filled one, leaving a lasting impression.
Health - Drinking does not cause headaches, dry mouth, tongue dryness, or harm to the body; one sip brings warmth throughout the body, strong yet not harsh, bringing comfort to the skin and relieving fatigue. Further consumption enhances blood circulation, rejuvenates the complexion, and boosts energy. Moderate long-term consumption can even prolong life.
5. Franchise Advantages
1. Strong financial and resource advantages;
2. Domestic strong brand planning company provides full-process image promotion;
3. Possesses an elite sales team with extensive experience in the liquor market, with strong market control and execution capabilities;
4. All product packaging is luxurious, with unique bottle shapes and patterns, giving them a significant edge over competitors;
5. Originating from prestigious origins, all thousands of products produced in Maotai Town, Guizhou, belong to the excellent sub-brands of the large Maotai family, ensuring all franchise stores and distributors smoothly and effectively enter the local market;
6. Target groups for sauce-flavored liquor are concentrated, with high consumer loyalty. The elegant sauce aroma of Maotai products is highly recognized by consumers nationwide;
7. High, medium, and low-priced product systems promote sales volume.