Many college students, due to lack of work experience and even less understanding of market dynamics, often fail in their business startups due to choosing inappropriate projects. Since the launch of the business project solicitation campaign for college student entrepreneurs several days ago, a significant portion of the numerous phone calls received from college students have included consultations with experts on whether they should choose what they like or seemingly quick-profit ventures when starting a business. In response, the experts at the Municipal Entrepreneurship Training Guidance Center suggest that there is no such thing as quick profits, only ventures unsuitable for one's skills. College student entrepreneurs should first combine their ventures with their own interests: "Starting a business is like seeking employment; if you don't do what you like, you will never do it well." In the early stages of entrepreneurship, college students can start with projects that have relatively low entry barriers. After securing the 'first pot of gold,' not only will they accumulate capital, but also valuable experience. At that point, switching to another project would not be too late.