The United States once investigated the success rate of opening stores. The result showed that 80% of those who joined a franchise succeeded, while only about 20% of those who opened stores independently succeeded. Experts believe: "technology" is the basic condition for store survival; truly allowing a store to take root, sufficient competitiveness is indispensable; pay attention to market information, focus on new forms of consumption culture and characteristics that have not yet attracted domestic attention or are about to attract domestic attention, so as to avoid falling into the vicious cycle of price-cutting competition when consumers tend to think rationally, and become a century-old shop. As the saying goes, timing, geographical advantage, and harmony among people are necessary conditions for successful entrepreneurship. To make it more specific, if you gain the following comparative advantages when opening a store, you will become a successful creator.