At the start of a business, for small enterprises not very strong in strength, they must not follow the suit of big enterprises to implement the "take a loss first and then make a profit" management strategy. The failures of many entrepreneurs are, instead of being caused by carelessness in action, it is better to say that they are caused by wrong ideas. Because their way of thinking was already wrong at the very beginning; therefore, if there is nothing unexpected, then their action direction will have deviation, naturally, there will be mistakes in the final result.