The "True Scriptures" of Online Stores
Due to the decreasing trust in e-commerce, it has become increasingly difficult to run an online store. Many online stores can only break even, and some are struggling to survive or even face closure. This has caused the "CEOs" of these small stores to lose sleep: Is it really so hard for people to accept online stores? Nowadays, people's consumption behavior is becoming more rational. Even when buying things face-to-face, they still need to be cautious, let alone online shopping where they can neither see nor touch the products. It is said that there are even fake online banks, so who can you trust online? In fact, before blaming the heavens and the earth, you should first examine whether your "management philosophy" and "business strategy" are effective. Below are a few business "true scriptures" from folk sayings that might inspire you in running your online store.
"People rely on clothes, horses rely on saddles" Good products also need clever promotion
When consumers go shopping on the street, most people tend to choose reputable large stores or big supermarkets. Similarly, for online shopping, people prefer well-known and established online merchants. If your online store already has a fixed business address, you can transfer the credibility of your real-world company to your online store by showcasing your office space, factory facilities, and honors awarded by consumer associations or other departments on your webpage. This will enhance consumers' trust in you. At the same time, since consumers cannot see the physical goods, they usually rely on product pictures to make purchasing decisions. Therefore, product pictures must be taken with high-resolution digital cameras, at the right angles, with appropriate lighting and scenery. Alternatively, you can spend money to hire professionals to package your products. As long as you ensure good quality at reasonable prices, you won't have to worry about business.