Losing one's job is not scary. What's scary is doing nothing after being laid off.
In the first month, he earned 127 yuan.
Niu Donglin, 37 years old this year, worked as a worker in Siping Instrument Factory after graduating from secondary vocational school. However, good times didn't last long. Niu Donglin was laid off after working for only three years due to the company's financial difficulties. For his livelihood, he repaired bicycles for others and sold medicines in a pharmacy. Once, when he delivered medicine to an elderly person in the suburbs, he saw that the elder had sold all the grain at home for treatment, which made him feel very uncomfortable: "High drug prices are really making people suffer." That time, Niu Donglin delivered the medicine and didn't charge the elder a penny out of his own pocket.
"Selling medicine can support my family and also alleviate the pain and economic burden of the masses through my efforts, which is a win-win situation." With several years of working experience, he decided to open his own pharmacy. In 1997, he and his wife scraped together 5000 yuan and rented a 16-square-meter storefront on a busy street section, starting a small pharmacy named "Shennong".
When the pharmacy opened, Niu Donglin secretly resolved: it's better to not make money than to sell fake medicine; earning money with a conscience means not fearing hardship. To frugally manage the store, he and his wife ate and lived in the store, operating 24 hours a day, even opening on New Year's Eve night. Even if someone only bought one pill, he would still ride his bicycle to deliver it to their home... In this way, he earned 127 yuan in the first month.
Earning 127 yuan a month, many people thought it was pitifully little, but Niu Donglin was unusually excited because it was, after all, the result of his real struggle.
Setting rules received popular acclaim
After several years of accumulation, Niu Donglin's business continued to expand. He not only founded Shennong Pharmacy Co., Ltd., but also successively opened eight chain stores, achieving scaled operation.
As the enterprise developed, Niu Donglin did not forget the root of entrepreneurship: "Sell conscience medicine, solve problems for the people." Niu Donglin set three rules: First, do not over-recommend medicine to the people. Hire multiple professional pharmacists, train employees, and set up a medication consultation hotline; Second, provide door-to-door medicine delivery service. Regardless of how much medicine the customer buys, even if it's just one or two yuan worth, it will be promptly delivered; Third, the drug price must remain at the lowest market price, and quality must be guaranteed.
One day, a patient quarreled with a nurse over intravenous therapy. After knowing about it, Niu Donglin took the initiative to apologize to the patient and called the nurse to his side. He asked the nurse: "Who is the boss?" The nurse said: "You!" "Then who is my boss?" Niu Donglin asked. The nurse looked puzzled and didn't answer. Niu Donglin told the nurse: "The common people are 'Shennong's' bosses. If you put yourself in their shoes, there wouldn't be any disputes with patients." The nurse lowered her head in shame.
Everything must create a brand
Niu Donglin has an ideal, which is "everything must create a brand." "Shennong" grows stronger every day. In less than ten years, the number of employees has increased to more than 800. Here, there are highly paid medical experts he hired, university graduates, and hundreds of laid-off workers. To strengthen internal management, he voluntarily established party committees, trade unions, the Communist Youth League, and other organizations. Enterprise decision-making, democratic management, etc., all rely on the staff congress. As soon as employees enter the company, they enjoy various benefits: skill, safety, and position training benefits; free travel, birthday celebrations, difficulty assistance benefits; normal workdays with free three meals and accommodation. This formed a unique management brand among enterprises in Siping.
Employees say: "It's very pleasant to work here." Niu Donglin says: "Caring for employees enhances their cohesion, centripetal force, and sense of belonging to the enterprise. Only in this way can we enhance employees' sense of responsibility and mission to serve the people."
This article comes from 88fa Franchise Network http://www.88fa.org/, original address: http://www.88fa.org/post/70.html