National Day sales event advertising flyer

National Day sales events, National Day sales events.

Tomorrow is October 1st, and I estimate that the merchants are already extremely busy today.

In the new area of Baiyun District where I am located, Gome, Suning, Carrefour, Wellcome, Aoxing, 361°, Li Ning and others have started to aggressively distribute advertising flyers.

So, I would like to talk about the role of these advertising flyers:

Let me give a practical example to illustrate the benefits of advertising flyers:

During my time at school, the campus network was just being built. I remember someone knocking on the door of our dormitory while I was surfing the internet, and after permission was granted, they came in and it turned out they were distributing advertisements. Usually, we students almost ignored such advertisements, so those flyers were left on our desks, possibly destined for the trash can soon after. Look at this example.

I found that many people believe that advertising flyers have no effect. But that's not true.

When I was bored or perhaps out of curiosity, I picked up the flyer distributed by that person: an introduction to the campus network with a website URL. Since there was a computer in the dormitory, I casually typed in the URL and registered an account. Once inside, I realized that this thing was meant to be used with friends, so I looked around and found that some of my acquaintances had already registered, which made me quite happy...

I got involved but my roommate friends who were gaming or surfing the internet didn't notice it until they finished. When they saw the flyer on their desk, they couldn't resist checking it out, and eventually, we all ended up joining the campus network.

What I want to say is that advertising flyers during the National Day sales event are indispensable, and they need to be distributed early, be easy to carry, convenient to read, and target the market accurately.

The timing is the most basic element to seize the first-mover advantage, just like when Facebook started making money, the domestic campus network began copying it and really made money.

That campus network flyer was very small, similar to a business card, with a low production cost but in large quantities. It featured a simple pattern and a few lines of text, achieving ease of reading and portability without causing inconvenience to the recipients.

Targeting the market accurately, the case of the campus network successfully copying Facebook when no one else in China was doing SNS is a good example of the importance of understanding market trends.

If this concept were applied to e-commerce, what would the results be? In fact, it has already been used, with varying degrees of success depending on the wisdom of the decision-makers.