Why would people choose small online consumer loans or private loans instead of bank loans? Because the procedures for bank loans are cumbersome and the process is long. A project will go through many stages from investigation to final approval. For a business, time is money, and many projects can't afford to wait so long. Investment opportunities must be seized in order to make money. Especially under the current situation of macro-control, bank funds are strictly controlled by the state. Even the loan scale and capital plan of quality customers are strictly controlled, let alone other customers? Besides, if you want to borrow a small amount of money through the bank, that's not cost-effective. So, when the demand for capital is not too large (for example, over ten million yuan), businesses usually prefer private loans. Even if they have to pay high interest, companies will still choose to take out loans for survival. http://www.xunro.com/