Related topic articles: Post-90s women prefer retro elements in online shopping. Recently, the research and consulting agency IDC (International Data Corporation) and the Alibaba Group Research Center (referred to as "Alibaba Research Center") jointly released the "White Paper on the Social and Economic Impact of E-commerce and Alibaba Business Ecology in Promoting the Process of Information Society" in Beijing. The data shows that in 2011, the online shopping transaction amount of Chinese Internet users reached 784.93 billion yuan, an increase of 66% over 2010, far exceeding the actual growth rate of 11.6% of China's total retail sales of consumer goods during the same period.
The Chinese e-commerce market has achieved high-speed growth in recent years. Taking the Alibaba Group as an example, in 2011, Tmall's (formerly known as "Taobao Mall") transaction volume reached a scale of 100 billion yuan; Juhuasuan group buying transaction volume exceeded 10 billion yuan, with a market share of more than 50%, http://blog.sina.com.cn/u/2652086577; Taobao Travel's annual transaction volume reached 10.9 billion yuan, an increase of 122% year-on-year; mobile Taobao's annual transaction volume is expected to exceed 10 billion yuan; Alipay's total registered user count exceeds 650 million, with daily transaction amounts exceeding 4 billion yuan. It is worth noting that in 2010, Taobao.com created 1.823 million direct employment opportunities, and this figure reached 2.708 million by the end of 2011, an increase of 48.5% over 2010.
IDC pointed out that currently, China's online shopping transaction volume only accounts for about 3% of the total retail sales of social consumer goods. Compared with data from developed countries such as the United States and Japan, China's online shopping penetration rate and transaction scale still have huge growth potential. IDC predicts that by 2015, China's online shopping transaction volume will account for 7% of the total retail sales of social consumer goods, and from 2010 to 2015, the annual compound growth rate of the e-commerce market will reach 46.1%, much higher than the global market's 11.7% during the same period. http://blog.163.com/fanliniuqwe/