Japanese fashion retailer Uniqlo has become the advertiser for JCDecaux’s new Stratford venue situated in west London, within two busy pedestrian tunnels linking Stratford Station with the Olympic Park. Currently, a "5-week" activity is taking place at the Uniqlo branch located in the Westfield Stratford City shopping mall, which opened on September 13th. JCDecaux announced that the tunnel will be open to the public, allowing all mall customers and Olympic visitors to view it. These individuals can reach the tunnel by train and light rail.
A sales manager from JCDecaux said: "We are delighted that Uniqlo has chosen to advertise with us. The Stratford Corridors offer an impactful and immersive experience for customers of Uniqlo's new store, contributing to increased sales and customer attraction."
The advertising campaign includes creative video content displayed on 11 newly developed D6 screens. JCDecaux stated that this advertising initiative transforms the tunnel into a large display window for Uniqlo's "functional presentation." Digital signage has gained significant favor among advertisers for its role in enhancing marketing efforts. RGB's new release of switches supports multi-format input, encouraging more enterprises and merchants to join the digital network. In China, there are numerous examples of using digital signage for new product promotions and grand opening announcements. With technological support from systems like星际 liquid crystal interactive systems, digital advertisements have become richer in form and content, greatly aiding in attracting consumers and building deeper brand recognition.
Uniqlo's large digital signage display window helps generate excitement for the branch opening. (Editor: Yinxu)