With the appearance of a series of "micro" projects in the market, the whole network world and society have brought about "micro" changes. In addition to Weibo and WeChat, the most popular now should be micro-movies. Hunan Satellite TV shot a "micro-movie" for each of the top 10 Super Girls, which quickly promoted the concept of micro-movies to the public. Nowadays, many film and television production companies have begun to promote the concept of micro-movies, and more and more micro-movies appear on major video websites. Some video websites have also produced many self-made micro-movies to attract customers. In China's micro-movie production market, Shanghai's micro-movie production can be said to be the best. Due to the degree of openness to the outside world, technical strength, talent reserve situation, market standardization and other reasons, Shanghai's micro-movie production companies are also favored by foreign outsourcing companies, which outsource their businesses to Shanghai companies. We believe that the micro-movie market will continue to flourish. Related thematic articles: The significance of advertising light box production, Negative information deletion, Corporate image planning.