Sina Technology News, March 5th morning message, Gome side said that recently implemented a new organizational structure. Its basic idea is to establish a matrix organizational structure with brand and strategic planning as the focus, the procurement, sales and other operating system division system as the core, and IT information technology, logistics, after-sales service, finance, human resources and other support systems as service platforms.
President Wang Junzhou said that this adjustment was more significant in the transformation of business centers into divisions and strengthened Gome's e-commerce sector. Gome Electric has dual brands of online mall and Kuba Shopping Network. According to Gome's layout, Gome aims to achieve the goal of the group's e-commerce accounting for 15% of China's online shopping market size by 2014.
This organizational structure adjustment has three aspects of change: one is consumer experience-oriented, valuing operations; two is supply chain integration-focused, strengthening procurement and sales; three is future growth engine-focused, adding new business units. This time Gome's organizational structure adjustment strengthens e-commerce, logistics, after-sales service and other businesses.
In terms of senior management appointments, apart from Wang Junzhou continuing as president and Fang Wei as chief financial officer of Gome Electric, Wei Qiuli will serve as senior vice president in charge of the personnel administration system, Li Juntao will serve as senior vice president in charge of the operation system, Mu Guixian will serve as senior vice president in charge of information and logistics and concurrently general manager of Gome Online Company, Zou Xiaochun (Weibo) will be senior vice president of Gome Electric in charge of legal affairs and logistics base development, He Yangqing will be vice president in charge of customer service, store operations and membership business, Shi Ming will be vice president in charge of after-sales service, pricing and store business unit.
In terms of commodity procurement and sales system at Gome headquarters, Su Xianhua, the former general manager of North China region, has been transferred to headquarter as senior vice president in charge of procurement and sales business. Mao Xiaojun, the former general manager of Northeast region, will be vice president in charge of communication business unit and computer/digital business unit. Shang Mingquan, the former general manager of Beijing Dazhong Electric Appliances, will be vice president in charge of color TV business unit and white electric business unit. Song Linlin, the former general manager of Beijing Gome, will be vice president in charge of kitchen and bathroom business unit and small appliance business unit. Other former senior executives have also been significantly appointed in relevant fields, and some senior management positions have implemented exchanges between headquarters and branches. (Zhou Wei)
Shared to: >
Related reports:
Dangdang and Gome become the first strategic alliance in domestic e-commerce: JD.com meets strong rivals
Gome stores will provide free application downloads for Android phones
Trademark disputes may affect e-commerce: JD.com and Gome iPad all offline
Weibo recommendation | Sina Technology Official Weibo >> More