Yiwu Jewelry is nearly the hottest line in Yiwu commodity city. Business people from almost all over the world who are in the jewelry line know Yiwu for its competitive price and various kinds of products. However, since 2010, labor and raw material costs have increased substantially, which has become another major problem for the operation of jewelry. In the face of the ferocious momentum of this "stumbling block," business owners have no choice but to learn new coping tricks to make transitions and break the current crisis. They change from passive to active, from part to the whole industry. Although many companies proceed cautiously, with the utmost propulsion of all parties, the transformation is just like a lit torch, lighting up the entire Yiwu, the jewelry industry base. The concept of change strengthens the transformation dynamics.
A few years ago, the jewelry industry had quite a good market, and entrepreneurs could just "wait for windfalls." Very few companies attached importance to brand building and marketing. But now it's different; if an enterprise has no own brand, there is no advantage in marketing, making it difficult to gain a foothold in the market, especially in the domestic market. "If you want to do the domestic market, necessarily you have to do the brand," this is the consensus of the operators in the jewelry industry. The brand contains a series of product development, standardization of consumer management, precision of marketing, and personalized customer service content, so the operator essentially gains the new concept of "brand."
I understand from the Chinese jewelry network and advertising companies that for the past year, enterprises doing brand advertising have increased significantly. More and more enterprises begin to bear the image speak and model shoot. "Electronic commerce," "network marketing" are the hot words for the past two years in the jewelry industry. Many business owners don't know much about computer operations, but they also set up a special department, instructing staff to learn the operating. Even some companies incur "determined to grow, flower hair" due to the lack of experience, but it caused little changes to the old form.
In addition, the internal change is the most obvious: employees' benefits and wage progress, improvement and establishment of various systems, technology upgrades—all these new thoughts bring a turning point for jewelry enterprises.
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Resources integrating accelerated industry chain adjustment. Jewelry companies focusing on the balanced development of all aspects in the consumer operating process, but due to various factors (such as personnel elements) would constitute a "short board." In order to compensate for the lack, they have to combine with another advantageous enterprise to carry out the road. As the majority are not of large scale, resource sharing and integration of industrial chain, market segments have become the key topics of Yiwu jewelry industry.
The manager of Yiwu Golden Life Jewelry Co., Ltd. thinks that China's jewelry industries developed from start-up to carrying out, now they have entered a period of consolidation, that is to say the jewelry industry will have to bear much difficulty to rely solely on the business itself effort to make progress. So if jewelry enterprises create win-win platforms, combining the strengths of the way, to promote the transition to cut stronger and bigger.
12th Five-Year Plan, the jewelry industry gets clear direction. Twelve Five come, Zhejiang Jewelry Industry Association makes analysis in accordance with local industry and the international jewelry market, developing a "12 Prime Yiwu prevalence of accessories to carry out programs." Proposing to trinkets, big market, a brand name, heavy technical innovation and strong industry, and promote to enhance the "yardstick, focus on six aspects of the brand, quality, design and development, marketing, industrial extension, supporting serve, etc.
Chen Ruji, Zhejiang Province, the secretary-general of Jewelry Industry Association, said: estimated in accordance with the Yiwu jewelry industry in previous years, 30% growth rate to the "12th Five-Year" period, the Yiwu ornaments operating a total industry output value, the range will reach 500-600 billion, total exports will reach 30-50 billion dollars, accounting for the prevalence of jewelry for 70% of the total, accounted for 20% of the total exports of the world the prevalence of jewelry, there are plenty of self-confidence to make Yiwu as the Chinese jewelry brand base, "the international prevalence of jewelry."
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